Mahindra Thar Roxx Star Edition: Is it truly value for money or just a marketing gimmick?
These days, the Mahindra Thar Roxx Star Edition is generating a lot of buzz in the automobile market. The same question is circulating on social media, YouTube, and among car enthusiasts:
Is buying the Star Edition a wise decision, or is it just a marketing gimmick?
The video’s approach to this topic clearly mirrors the viewpoint of a typical customer. Mahindra seems to be employing the same strategy, first with the Scorpio-N and now with the Thar Roxx:
Show a lower price, sell more cars.
But the question is, what are you actually gaining and losing by paying ₹2.5 lakh less?
Let’s understand this in simple terms, without any beating around the bush.
Mahindra is using the same old strategy, just with a new name.
If you watched the Scorpio-N launch closely, you’ll understand the pattern. First, create hype around the top model, then gradually release variants that look premium but have fewer features. The Thar Roxx Star Edition seems to be a result of the same strategy. The company knows that most people don’t actually go off-roading. They just want a tall vehicle, wide tires, and something that stands out in traffic.
The Star Edition targets precisely this audience. From the outside, the car looks fully loaded. The new color, large alloy wheels, and blacked-out interior—everything is designed to create an emotional connection with the buyer. But the problems begin when you open the spec sheet or understand the ground reality.
Outwardly glamorous, but compromised on the inside.
The changes Mahindra has made in the Star Edition are mostly visual. Four new colors have been introduced—yellow, white, black, and red. These colors look fresh and grab attention on the road. The interior features a new black theme, with a dual-tone black and off-white dashboard, which gives a premium feel in the showroom. Adding to this are the 19-inch alloy wheels with Star Edition branding. From the outside, anyone would think this is the top-of-the-line model.
But here’s the catch. All these changes only make the car look better. There are no real upgrades in terms of driving experience, safety, or capability. In fact, some very important features that people buy the Thar for have been removed.
What you don’t have is what matters most.
Now let’s get to the part that Mahindra probably doesn’t want to talk about in a loud voice. The Star Edition doesn’t offer a 4×4 option. Yes, you heard that right. This variant only comes with rear-wheel drive. So, if you ever dreamt of taking your Thar to the mountains, splashing through mud, or driving on sand dunes, the Star Edition puts an end to that dream.
Furthermore, safety features like ADAS are also missing. In today’s world, where highway traffic is unpredictable, technology like ADAS is no longer a luxury but a necessity. There’s no electronic parking brake either, which is available in the top model. Off-road tech like Crawl Smart and Tank Turn are also absent. In short, it has the Thar name and the Thar body, but the soul seems to be missing.
The video made one thing very clear—when you’re paying ₹2.5 lakh less, it’s more important to understand what you’re losing than just focusing on how much you’re saving.
“An off-roader without 4×4…” – it’s a bitter truth, but it’s true.
The most popular line from the video is probably this: “An off-roader without 4×4 is like a man without an ego.” This line might sound like a joke, but it makes perfect sense in a technical context. The entire personality of the Thar is built around its off-road capability. If you take that away, how does it differentiate itself from other SUVs?
If you’re only going to drive the Star Edition in the city—for daily commutes, mall visits, and highway cruising—then you might not notice the difference. But if you bought the Thar with the intention of going on adventures whenever the opportunity arises, then the Star Edition will disappoint you. And this disappointment won’t be limited to just the driving experience; it will also become apparent at resale time. The demand for the 4×4 Thar is always higher than that of the RWD version in the market.
The truth about value for money, without marketing filters.
On paper, the Star Edition seems cheaper. A price difference of ₹2.5 lakh, plus new colors and alloys—it all sounds tempting. But true value is created when the vehicle satisfies you in the long run. Compromising on safety features, off-road capability, and future-proof technology just for a price difference isn’t a wise decision.
Mahindra has projected the Star Edition as a value-for-money option, but in reality, it seems more like a budget trap. It’s for buyers who want the Thar name and look, not the actual Thar experience.
Ask yourself one question before buying
The Star Edition isn’t a bad car, but it’s not a true Thar either. If you ask yourself, “Why do I want to buy a Thar?” the answer will become clear. If the answer is simply for the looks, status, and road presence, then the Star Edition will satisfy you. But if the answer is adventure, capability, and a real SUV experience, then there’s no option other than the top model or the 4×4 variant.
Mahindra has done a good job of capturing the market but not of winning the hearts of true car enthusiasts. The Star Edition might be a smart business move, but for a pure Thar lover, it’s just a Thar in appearance, not the real thing.
In your opinion, is the Mahindra Thar Roxx Star Edition truly value for money, or is it just a variant designed for looks?
Tell us in the comments below—would you choose the Star Edition over the 4×4, or is the top model the right choice?
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