Why does Cristiano Ronaldo call his supercars “investments”? The secret math behind luxury assets
Whenever Cristiano Ronaldo’s name comes up, the first things that come to mind are goals, trophies, and a garage filled with some of the world’s most expensive supercars. But in a recent interview, Ronaldo said that he now considers his cars not a passion, but an investment.
Now the question is—how can something that normally loses value the moment it leaves the showroom be considered an investment?
The answer lies in a billionaire mindset, which is a little difficult for ordinary people to understand.
My Passion Is My Portfolio: Billionaire Thinking To Game
People like us think about mileage, EMIs, and resale value when buying a car. But people like Ronaldo treat cars as an asset class.
Ronaldo himself has admitted that he doesn’t even remember how many cars he owns. The reason is simple—he doesn’t buy each car for daily use but for its long-term value.
Here, a car isn’t a liability but becomes a part of a portfolio—just like stocks, real estate, or art pieces.
Chassis Number Strategy: Yahin Se Game Palat Jata Hai
A normal buyer buys a car based on the model, while a billionaire buyer looks at the car’s chassis number.
For example, a regular Bugatti Chiron might lose some value as soon as it leaves the showroom.
But if that same car has Chassis Number 001, the situation is completely different.
The “Number 1” car becomes a piece of history for collectors. Demand increases, supply becomes zero, and the price goes up instead of down.
This is why, for Ronaldo, a supercar becomes not a depreciating machine but an appreciating asset.
Celebrity Equity and Scarcity: The Formula for Increasing Value
Ronaldo doesn’t just buy limited-edition cars; he buys sold-out models—cars that aren’t even available to the general public.
On top of this, another powerful factor is added: celebrity ownership.
If a car previously belonged to Cristiano Ronaldo, its value automatically increases several times over at auction. Ronaldo’s name is a brand—and this brand protects the car’s resale value for years to come.
This combination—limited supply and celebrity name—makes luxury cars a strong wealth shield.
Is your car an asset or a liability?
Not everyone can be like Ronaldo, and not everyone has the option to buy a Bugatti. But there’s a clear lesson here:
Wealth grows where things are unique, limited, and in high demand.
Ronaldo transformed his passion into a business. For him, supercars are not just a hobby for driving, but a smart financial move.
What do you think? Could luxury cars become a strong investment in the future, or will a car always remain just a liability? Share your thoughts in the comments.
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